Case Studies

Business Requirement: 

Create a drag-and-drop email builder to allow clients a no-code alternative for email messaging. Include solutions for mobile responsiveness, dynamic content,  personalization from customer attributes, templating, client branding and architecture.

Value Added:

Increased services offered and revenue stream

Introduced client cost savings

Business efficiency

Sales driver

Role in development:  

Worked collaboratively with engineering team to define user requirements and provide subject matter expertise for debugging email rendering issues and user acceptance testing.

Created spec documents for send time widgets like Weather, Add to Calendar, Video, Charts, Countdown Timer.

Helped build out a module library of standardized HTML email components.

Created online documentation for users.

Worked closely with client teams to assess the requirements of branding and create JSON files to add that styling to any message.

Built out modular HTML to create email architectures that included clients most used messaging layouts, including Handlebars scripting in HTML modules to allow for complex layout options.

Solved for common dynamic content such as store location, subscriber rewards status and single-use coupons.

Business Requirement: 

Ace Hardware needed a new solution that would allow each of its over 4000 local franchise stores to be able to send Ace Hardware branded emails. A no-code solution, dynamic customer and store attributes at send time.

Value Added:

Reusable templates for franchises

Corporate branding across franchises

Dynamic personalization per customer attributes

No-Code solution for clients

Role in development:  

Assess client assets and brand to create multiple templates for franchisee messaging by creating custom HTML modules.

Implement dynamic solutions for personalization including, store location, membership status and retail offerings.

Create brand styles via JSON files to create a cohesive experience across all messaging.