dSelhime Design
Email development and design
Professional Email Developer
About me
My passion is helping create solutions for my clients that can generate and convert leads. I enjoy problem solving and trouble-shooting email rendering issues, coding responsive emails and working to reduce repetitive tasks by implementing scripting and dynamic content.
I’ve been involved with email marketing for over twelve years, with experience in major ESPs like Marketo, PeopleCloud Messaging, Iterable and Salesforce. I’ve worked across multiple industries from Pharma, Tech and Retail creating hand-coded, responsive HTML emails, landing pages, templates and architectures.
Technical Proficiencies
– Responsive Email Development (expert)
– HTML 5 (advanced)
– CSS (advanced)
– Modern Email Design (advanced)
– Semantic and ADA Email Best Practices (advanced)
– Photoshop CC (advanced)
– Illustrator CC (proficient)
– Dreamweaver CC (advanced)
– Sketch (proficient)
– Figma (proficient)
– Visual Studio Code (proficient)
– Wordpress (proficient)
– Bootstrap Framework (proficient)
– Jira (competent)
– Git Hub (proficient)
– Tailwind.CSS (competent)
– Freemarker (intermediate)
– Handlebars Templating (intermediate)
– jQuery/Javascript (beginner)
– Postman (beginner)
– Knak Software (expert)
Academic Background
– Associate of Applied Science in Multimedia Technology with an emphasis in Web Media
Front Range Community College–Boulder County, Colorado
Spring 2011
– Fine Arts Program concentration in Drawing and Painting
Colorado State University–Fort Collins, Colorado
1995-1999
Certifications
Salesforce Marketing Cloud Email Specialist
Knak software certified expert
Professional Experience
AT&T–Contract Email Developer, 2024–Present
– Built a modular email design system using Knak software platform to help marketers increase time to market from 30 days to 5 days per campaign.
– Converted Figma design files into dynamic HTML email modules using responsive coding, semantic HTML and CSS.
– Created Wordpress landing pages for studio offerings and client point of sales.
TodayTix–Contract Email Developer, 2023–2024
– Converted Figma design files into dynamic HTML email modules using responsive coding, semantic HTML and CSS
– Ensured all email modules render perfectly on major platforms, leading to a 15% increase in email open rates.
– Implemented dynamic content using Handlebars to reduce redundancy in messaging set up by 12%.
Epsilon–Senior Email Developer, 2014–2023
– Crucial role in development, deployment and debugging of Visual Editor email builder in PeopleCloud Messaging.
– Assess and analyze client email systems and build custom Visual Editor modules.
– Create email templating architecture for clients
– Development of hand coded static and responsive html email.
– Development of multi-modular email architecture.
– Apply best practice and ADA compliance into email builds.
– Testing and development of interactive email modules.
– Internal whitepapers on email best practices and coding approaches.
– Clients: Sephora, Sunovion, NFL, Time Warner, Hickory Farms, National Geographic, ACE Hardware, Darden, Marriott, Proactive, Guitar Center, ADCS, Bread Financial, Home Villas Marriott Bonvoy, Preferred Hotels, McKinsey.
Revenue2 Marketing Consultants–Email Design and Development, 2012–2014
– Email and landing page creation including responsive design and email deliverability best practices.
– A/B testing and email analytics using Litmus and Marketo Marketing Automation software.
– Creation of web optimized graphical assets.
– Usability and user experience.
– Clients: Duo Security, Parsec, Quorum, Simplified, Reach Local, Kaminario, NComputing, Cochlear.
Recognition
